Traditional electrical appliance manufacturers snatch the entrance, smart home controllers will kill the deer

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The new generation of Gree mobile phones has passed the network access license of the Ministry of Industry and Information Technology. Gree is not new to mobile phones, but in the current global mobile phone market sales trend, Gree is still a strategic misstep to do mobile phones.

In fact, Gree is not only interested in the mobile phone market. At the same time, it also revealed its ambition for the future smart home market. Not only Gree, but many traditional electrical appliance manufacturers including Midea, Haier and TCL are all in smart home layout.

However, domestic BAT has already deployed an ecological bureau in the field of intelligence. Even Huawei and Xiaomi have a large layout of smart home products in addition to developing core products, especially Xiaomi. The development model of the smart home ecosystem has already achieved some success in the market. In the case of Internet companies also entering the smart home, traditional manufacturers want to become the leader of the smart home industry, they have enough strength to compete with BAT? Who is the smart home controller?

The smart home market reaches a scale of 100 billion, and electrical manufacturers are eyeing it.

With the advancement of technologies such as the Internet of Things, big data, and cloud computing, smart homes with high artificial intelligence in the future will be ideal for homes. The state, which also makes the smart home market a huge future. According to Strategy Analytics’ latest research report “Global Smart Home Market Forecast for 2018”, the global smart home market reached $84 billion in 2017, up 16% from 2016’s $72 billion. In 2018, global consumer spending on smart home devices, systems and services will total close to $96 billion, and the compound annual growth rate for the forecast period (2018-2023) will reach 10% to $155 billion.

The craze for smart homes is so high, and home appliances are an important part of the end-user segment. Its importance is self-evident, so electrical manufacturers have long since begun to take action. Electric appliance manufacturers represented by Haier, Midea, Changhong, TCL and Gree have already started their smart business.

For example, Haier focuses on the exploration and practice of external smart homes and internal interconnection factories, allowing users to experience the “zero-distance smart service” brought by Haier smart air conditioners. Midea is “smart manufacturing” as a new force. In the past year, not only has the speed of layout of intelligent production lines and smart factories, but also the acquisition of German KUKA and other means to cross the border into the field of upstream robotics.

In order to lay a good road on smart homes, some electrical appliance manufacturers have begun to try to make chips and make mobile phones. Before the Dong Mingzhu high-profile foreign name Gree will not hesitate to invest 50 billion yuan into the chip field, the Konka Group also announced that Konka Group will set up the semiconductor technology business unit to formally enter the semiconductor industry.

It can be seen that they all have developed a development strategy on the road of smart homes. However, the current application of smart homes still has a lot of room for development on products, application scenarios and user needs. This still has great opportunities for electrical manufacturers.

Electrical appliance manufacturers do not want to miss the control of the smart home field, but the strength is different from the BAT giant.

In order not to lose the traffic entrance of smart home, the layout of electrical appliances on smart home It’s still comprehensive, but compared with the BAT giants, they are still not strong enough to snatch this traffic entry. The layout of the BAT giants in the field of intelligence is not only unilateral, but from the platform and hardware together to create an ecological platform.

With the development of the domestic Internet gradually developed into a bottleneck period, the BAT giants competed in the second half, and this game is more intensive, how to use good data is the focus, so artificial intelligence becomes BAT The next competitive goal, and they have been in this field in the early years. The rise of artificial intelligence is the product of the progress of big data and cloud computing science, and it is also the inevitable human desire for the future world. The Internet giants who are at the forefront of technology will naturally not miss the opportunity. Among them, Baidu has the earliest layout, Ali is the second, and Tencent is the latest.

To ask who is currently a BAT competitor, it is estimated that there is no accurate answer to this question, their development Already not at a certain level, but across a border, from urban management (smart city) to transportation (automated driving) to hospital (smart medical), BAT’s series of initiatives have changed the past to focus only on Internet companies. The awareness of online resources, they are now based on their own advantages to develop strategic layout in the field of intelligence.

In addition to their active placement in hot areas, they are invested in resources and resources, and they are also highly recruited. BAT is madly tapping talents from all over the world. For example, there is a group inside Alibaba that specializes in excavating professors from American universities. The purpose is to seduce all kinds of interests and let researchers in the field of artificial intelligence enter the Alibaba system, even Join Alibaba.

Therefore, for BAT, their layout in the smart field is the whole industry level. As an important part of smart home, they are also focused on their strategic plans. The electrical manufacturers want to There is some development in smart home, but it is not dominant in terms of technology, resources and strength. Instead of competing with the traffic portal of smart homes, it’s better to do it.Smart home appliances can gain a foothold in the smart home field by winning the consumer market with products.

BAT’s respective paintings are in prison, and Apple Homekit is rushing forward. Who is the king of the smart home market?

Although the current smart home market has huge potential, it is not cited in the consumer market. The real hot scene is due to the fact that the BAT giants have launched their own platforms and they want to be the platform controllers of this industry. However, the reality is that the industry standardization is not unified, and it is not possible to implement hardware products in the e-commerce field. The supply chain is in control, and smart appliances cannot be interconnected and compatible on the interface. On the other hand, many electrical appliance manufacturers are just hot spots. The so-called smart electrical technology is not high in content, which makes the products can not really attract consumers.

BAT is now in the smart home, but no one has taken a dominant position in this respect. The domestic smart home platform is still in a chaotic situation, when it has not been divided. In fact, overseas companies are also full of ambitions.

Recently, Google has cooperated with Jingdong. The report revealed that Google will use the Jingdong online store to sell Google’s consumer-grade hardware, such as the Home series of smart speakers. This shows that Google is also a huge player in China’s smart home. market. Overseas Google, Amazon, and Apple all have smart home platforms. In particular, Apple’s homekit has simplified its certification process, research and development thresholds, and developed test tools in order to enter the Chinese market. It has lowered the threshold for product development and increased the demand by nearly one hundred. Product.

It must be said that Apple currently has its own advantages in the market channel operation capability, supply chain, brand reputation and product recognition and market acceptance in the Chinese market. Although BAT has local advantages, Apple has been in recent years. The advantages accumulated in China have become more and more obvious. The strength of the smart home platform like the iOS system is still sufficient. Of course, in the end, who can succeed in the smart home market, the key is to compete with the technical strength, industry appeal and cooperation mode. . At present, the strength of BAT is still available. The key is to see who its platform can eventually become the industry standard, and who will truly become the leader of the smart home industry. (Articles and images are from the Internet. If there is any infringement, please contact delete!)



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