With the improvement of people’s living standards and the development of artificial intelligence, big data, 5G and other technologies, smart home has become one of the hottest industries.
The smart home market is developing rapidly, and the giants in various fields are arranging.
In the context of consumer upgrades, the smart home industry has attracted many IT and retail giants at home and abroad to compete. Enter and slowly enter the family. The rapid development of the smart home market has also attracted more and more companies to join. Whether it is a traditional home business, or an industry giant in the fields of Internet, hardware, home appliances, etc., they have laid out smart homes and want to share a piece of it.
Analysis of the development status of the smart home industry – the index continues to fall, the polarization is obvious
According to the forward-looking industry research institute, “Smart Home Equipment Industry Market Preview and Investment Strategy Planning Report According to statistics, from November 14 last year, the smart home index continued to fall. As of October 22 this year, the smart home index fell 43.46%, while the Shanghai Composite Index fell 23%. Since the beginning of this year, the decline in smart home concept stocks has been more significant. As of October 22, HKUST News dropped 40.26%, Midea Group fell 25.62%, and Qingdao Haier fell 19.65%. Among the 30 smart home concept listed companies, there were 14 companies that reported a year-on-year increase in net profit for the first half of this year, and 16 companies with net profit declines, which showed significant polarization. Among them, Anjubao and Xiaocheng Technology reported a net profit of more than 100% in the first half of this year. In addition, as of October 22, 22 companies have announced third-quarter performance forecasts, 10 companies have a positive performance, 12 companies have a year-on-year decline in performance, and performance continues to be in a state of differentiation.
Welcome to consumption upgrades, companies have entered the smart home industry
Traditional manufacturing companies have accelerated the pace of transformation to intelligent, vying for smart home market cakes, home appliances have presented collective Intelligent trend, building a smart home appliance ecosystem has become the focus of industry competition. Many traditional manufacturing companies have entered the smart home industry, which makes the competition between smart home peers increasingly fierce. With the popularization of the smart home market, consumer habits are gradually being cultivated, and household core products such as televisions, refrigerators, washing machines, and air-conditioning products are beginning to move toward smart, healthy, and energy-saving. The huge market capacity of smart homes has triggered the traditional manufacturing giants such as Midea and Haier to enter the market. In order to increase the market share of smart home products and expand the market share of smart home products, home appliance manufacturers can only continuously improve production processes and improve product quality in order to gain competitive advantage. According to the data of the Prospective Industry Research Institute, the overall output value of smart home appliances will exceed one trillion in 2020, and the output value of intelligent hardware will be about 600 billion. As the three key hardware devices for enterprises to seize the home Internet entrance and control center and layout new intelligent ecosystem in the future, smart phones, smart TVs and smart routers will be the key layout objects of enterprises.
Smart home lacks an open form ecosystem, and urgently needs to be interconnected
A company has a good profit in the first half of this year, with a growth of about 40%. The increase in profits mainly comes from the surrounding supporting household products. However, in the process of home decoration, the bigger problem is that the surrounding intelligent products cannot be completely connected. If the refrigerator can be connected, the storage inside can be connected with the storage space in my cabinet. It can be sensed by the sensor. After you have any idea, you can slowly take it all. Intelligently connected. Nowadays, the intelligence is more on the single item, and you can feel something more, such as more automation. At present, it is increasing investment in research and development and changing the problem of interconnection and interoperability of smart home products. Due to the low barriers to entry in the smart home market, the impression of traditional smart homes in the mainstream urban population still remains expensive, extravagant, impractical, poorly stable, and poor user experience. The whole industry, to be honest, from the supply chain to the standards of this industry, to the design and quality control of this product, many small factories, or some traditional lock factories in the past, it is actually possible in this circuit design After being too cost-oriented, it caused some design flaws.
Smart home products are currently only more at the level of adding sensors, WiFi and apps. Many smart home products lack subversive technology, and smart homes still have difficulty forming quality with traditional home products. The difference. In addition to the e-commerce platform with smart door locks, smart speakers and other explosive products, smart homes are not as explosive as the mobile Internet and smartphones. At present, what we have seen in the market, the so-called smart home products, on the whole, is still a relatively heavy application product at the door level. It has not really discovered some consumer experience pain points, or more is existing. On the basis of the home products, adding some Internet interfaces, the consumer experience is still limited. In the long run, it is still necessary to explore or actively create smart home products that truly meet the needs of consumers and solve consumer pain points.
Smart home market is huge in the future, ushered in the golden age of development or a new wind in the industry
With the rapid spread of Internet of Things technology and 5G technology, smart home enterprises are constantly conquering The technical bottleneck, the industry will usher in the golden age of development. At present, the overall penetration rate of our domestic smart homes is still relatively low, less than 1%. As a subdivision of the Internet of Things, smart homes are still very large in the future. At present, the domestic market is probably the future market size, that is, the output value of the entire industry can reach a trillion scale, that is, the future consolidation space is still relatively large. Relatively speaking, we are more optimistic about traditional home appliance leading enterprises, as well as Internet giants and technology companies, mainly industry dragons.Head business.
(provided by Shenyang Building Materials Network) <
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