Benefiting from the development of the downstream real estate and construction industry, the market size of the door and window industry reached 665 billion yuan in 2017.
The expansion of the door and window industry, the market share of high-end doors and windows is still expected to increase. According to the “2018-2023 China Door and Window Industry Market Prospect and Investment Planning Analysis Report” issued by the Prospective Industry Research Institute, the market size of China’s door and window industry keep increasing. Benefiting from the development of the downstream real estate and construction industry, the market size of the door and window industry reached 665 billion yuan in 2017, with a four-year average compound growth rate of 10%. Under the background of a prosperous market, there is an increasingly fierce competition. How to build your own brand competitiveness and break through in the era of thousands of sails is the most concerned topic for all major door and window brands.
high-end door and window market is promising in the future
Home improvement “cake” should not be underestimated
China’s door and window industry market scale has shown a leap in growth since 2012, the market size in 2013 It has reached 458.9 billion yuan, an increase of nearly 80 billion yuan over 2012. The market growth rate of the door and window industry in the three years from 2014 to 2016 has decreased compared with the previous period. The market size has also remained between 550-600 billion yuan, but the market still maintains growth. . In 2017, the market size of the door and window industry reached 665 billion yuan, mainly benefiting from the positive development of the downstream real estate and construction industry. Personalized and customized, the “cake” of the home improvement market is getting bigger and bigger. The enterprises that once focused on the engineering doors and windows have gradually begun to transform and gradually turn to the home improvement market, and develop in depth into the home improvement field. The unlimited development prospects and profitable space of the home improvement market are attracting more and more enterprises to enter.
branding, the road to scale is inevitable
the market’s survival of the fittest and layer shuffling, after more than a decade The development of the small factory is growing in the direction of enterprise grouping. It must be developed and strengthened in the fierce market competition. The development of enterprise group is the only way out. Groupization is inseparable from the complete production equipment, and it is inseparable from the complete talent reserve. Therefore, large-scale investment and large-scale production are the development trend and the only way to the group. The so-called “homeopathic”, in the face of the current development trend of the door and window industry, door and window enterprises also need to understand the current situation, grasp the trend of the times, the most important thing is to be down-to-earth, starting from the actual situation of the enterprise, Develop a reasonable development plan to seek profitable space for the company and strive for long-term development.
(provided by Shenyang Building Materials Network) <
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