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Smart The home sector has been moving frequently, and the mobile phone giants have joined the battlefield of the bonfire. Internet companies, home appliance manufacturers, and mobile phone manufacturers are all working hard in this field. Why is the smart home market a battleground for military strategists? What is the final decision-making factor?
Manufacturers grabbed smart homes. OPPO and vivo have announced at the same time that a number of industry players such as United States and TCL have established the IoT (Internet of Things) open ecological alliance and began to enter the smart home market. Huawei officially launched Huawei HiLink eco-brand —— Huawei’s smart selection, comprehensive development of smart home field, Huawei’s move, “ldairs Xiaomi smart home eco-chain is the mainstream interpretation. At this point, the domestic mobile phone giants HOVM (Huawei, OPPO, vivo, Xiaomi) have begun to enter the smart home industry, the second battlefield has been formally formed. In the era of the Internet of Everything, mobile phone manufacturers have become the top priority in building a smart home industry chain-level ecosystem.
Mobile phone giants rush to layout smart home market
The giants are smashing the wolves to seize the smart home battlefield. Mobile phone manufacturers such as OPPO and vivo recently held a signing ceremony in Shenzhen to announce the establishment of the IoT Open Ecology Alliance. The first batch of IoT Open Ecology Alliance members include many well-known manufacturers such as Midea, vivo, OPPO, TCL, Dahua Le Orange, Cobos, Sunlight and Extreme Rice. This time, the establishment of an open ecological alliance aims to open up the standards between products. Users can control multiple devices through one app. For developers, only one development is required to adapt multiple terminals.
It is foreseeable that in the future, OV mobile phones will be the gateway, and the interconnection of multiple terminal products will become the main form of realization of the ecological alliance smart home. According to the alliance consensus reached by all parties, the IoT Open Ecology Alliance will not be centered on any vendor. The enterprises within the alliance will establish a fully open and intelligent ecosystem through commercial open cooperation, providing users with complete, convenient and intelligent. A secure smart home experience.
In fact, in view of the mobile phone manufacturers entering the smart home industry, before this, Huawei and Xiaomi and other domestic mobile phone giants have been in this field for a long time, and have achieved certain positioning in the market. . As early as December 2015, Huawei released the HiLink strategy and began to deploy the smart home ecosystem.
In June 2018, Huawei officially released the full-scenario smart life eco-strategy, releasing the smart home brand “Huawei Zhixuan, sublimation HiLink
ecology, expected by the end of 2018, HiLink Ecology More than 500 smart home appliances in more than 70 categories will be introduced, which will be sold in more than 1,000 retail experience stores across the country. The micro-ecology formed by independent brands in different fields will form a new ecosystem of HiLink. Huawei smart home manager said that currently in the smart home field, Huawei has more than 150 partners and more than 400 online products.
Xiaomi is also using the mobile phone as an interface to create a self-selling closed smart home eco-chain. At the launch conference of Xiaomi on July 9, Lei Jun said: “Millet has become the world’s fourth largest smartphone manufacturer after eight years of struggle, and has 190 million active mobile Internet users, creating more than 500 intelligent hardware ecosystems. The product, the first category of sales, built the world’s largest consumer-grade LoT platform, connecting more than 100 million smart devices. According to the prospectus published by Xiaomi, the income of IoT consumer products increased by 88.9% from 12.4 billion in 2016 to 23.5 billion in 2017, and achieved good results.
Why do domestic mobile phone operators focus on smart homes?
The smart home field is frequently used. Various Internet companies, home appliance manufacturers, and mobile phone manufacturers are all making efforts in this field. Why is the smart home market a battleground for military strategists?
First of all, the entrance dispute. To seize the smart home market, the first thing to do is to grab the smart home entrance. In fact, almost all mobile phone manufacturers have taken a fancy to the smart home entrance. Because of its portability, mobility and wide popularity, almost one hand, smart phone. It is widely recognized by the industry as the future of smart homes. Shao Yang, chief strategy officer of Huawei’s consumer business, said: “We seem to have the most connected and very powerful device, which is the mobile phone.
Second, the market has broad prospects. According to industry insiders, with the development of Internet of Things technology and the arrival of the 90-year marriage, smart home has become the mainstream development trend.
The report of China Intelligent Speaker Industry Development Analysis released by Analysys International shows that the active user scale in the smart home market has exceeded 46 million, and this number continues to grow. It is expected that by 2019, The scale of China’s smart home market will exceed 195 billion yuan. According to IDC data, in 2017, the global smart home sales volume reached 430 million units. With the arrival of the 5G era, it is expected that global shipments will reach 1 billion units in 2022. By then, we will enter the era of all things connected.
Again, market development needs to be transformed. As the Chinese smartphone market becomes increasingly saturated, consumer demand for new equipment is slowing. According to the latest statistics released by the Ministry of Industry and Information Technology, the domestic mobile phone market shipments in June were 36.610 million units, down 12.4% year-on-year; in the first half of the year, the domestic mobile phone market shipments were 196 million units, down 17.8% year-on-year. Mobile phone makers as the global smartphone market is saturatedActively planning the layout of consumer technology such as smart homes, the global research and consulting company Strategy
Analytics’ recent research report, Global Smart Home Appliances Forecast for 2018, shows that by 2023, the demand for smart home devices worldwide will exceed that of smartphones. In 2017, global consumers purchased 663 million smart home devices, which will increase to 1.94 billion in 2023, while smartphone sales will reach 1.86 billion. For mobile phone manufacturers, using the mobile phone as the entrance to the smart home can not only maintain the existing advantages, but also lay out the blue ocean market.
Smart Home Ecology Test Integration
In today’s fast-growing smart and mobile Internet industry, smart homes are considered the next step in the technology industry. In this era from the traditional transition to the Internet of Things era, what is most needed now is the cooperation between the industrial chains. Some insiders pointed out that most domestic manufacturers pay more attention to the research and development of smart single products, and have not formed a scale effect. In addition, because major manufacturers want to master the entrance and voice of smart homes, the integration of third-party hardware is not strong enough to form a smart home ecosystem.
The competition in the smart home field has already evolved from product and system disputes to ecological disputes. From the perspective of ecological chain layout, the model of Xiaomi and Huawei is closer to the vertical layout based on its own brand, and the ecological alliance established by OV is relatively loose. The enterprises in the ecological alliance are parallel to each other, and there is no one to take the lead. Ai Media Consulting analyst Liu Jiehao said that the smart home industry is still in its infancy, and the two models have their own characteristics. The future competition pattern is uncertain.
At present, the domestic smart home ecosystem is in existence, which leads to the inability of various intelligent devices to be effectively interconnected, which restricts the development of the industry, and the smart home industry cooperates to win the future trend of the future. Whose platform will be seen in the future? There are many partners to be convened, and the accumulated user base is large. Who can make consumers truly set up and manage all their devices, and make people’s smart life in various scenarios easier? Whoever can stand out from the crowd.
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