Mickey was born 90 years: copyright will expire. Disney or lost “money tree”

Zhongxin.com, November 19th According to the Hong Kong Ta Kung Pao report, on the 18th local time, the American Disney classic cartoon Mickey ushered in a 90-year-old “big life”. However, according to the US copyright law passed in 1998, Mickey’s copyright will expire in 2023, when its image usage rights will be released, and Disney will lose this “Cash Tree”.

November 18 Mickey celebrated her 90th anniversary and celebrated her birthday with fans at the Shanghai Disney Resort. On November 18, 1928, Mickey first appeared on the screen in the “Willie Steamboat.” China News Service reporter Tang Yanjun photo

Mickey Mouse was created by Walt Disney in 1928. Since its birth, it has quickly gained favor from American audiences and is popular all over the world.

To commemorate the 90th anniversary of Mickey’s birth, Disney Company held a “Mickey: Real Original Exhibition” in New York, reviewing the birth history of Mickey and showing the artist’s artwork created by Mickey. This exhibition will last until February 10, 2019.

Every year&######################################################################################################## ”, also pushed up the popularity of the Mickey series. The classic character items such as Mickey, Minnie and Goofy are Disney’s most absorbing gold eggs, which bring at least $3.2 billion in annual revenue, which does not include the income of Disney goods or theme parks.

However, with Mickey’s “years already high”, Disney is facing a copyright crisis for the third time. The previous two invalid Mickey’s copyrights were inseparable from the powerful lobbying activities behind Disney, which brought about changes in the US copyright law.

The change in US copyright law, first occurred in the 1970s, when the copyright term was 56 years, meaning that Disney would lose Mickey’s copyright in 1984. However, under the strong lobbying of companies such as Disney, the US Congress passed the extension of the copyright period, changing to the life of the creator plus 50 years after the death, and the company’s copyright is 75 years after the publication.

November 18 Mickey celebrated her 90th anniversary and celebrated her birthday with fans at the Shanghai Disney Resort. On November 18, 1928, Mickey first appeared on the screen in the “Willie Steamboat.” China News Agency reporter Tang Yanjun photo

The second time was in 1998, the 75-year copyright period of the works created in 1923 was about to expire, and Disney once again passed the lobbying activity, which enabled Congress to extend the copyright period for the second time.

According to the latest copyright law passed in the United States in 1998, the copyright period has expired for works created before 1923; and the works created after 1923, the copyright period is the life of the creator plus In the 70 years after death, the company’s copyright term is 95 years from the date of its publication. Once the deadline has expired, these works will belong to the “public domain” and are not protected by copyright law.

This means that after five years, anyone may have the right to use the Mickey image to produce goods or create, without having to pay royalties to Disney.

Or registered as a trademark

It is believed that this time Disney will once again try to lobby Congress for an extension. Some analysts believe that since 1998 and the past 20 years, the network and copyright issues have developed rapidly, and people can easily find works on the Internet. If Disney wants to extend the copyright period three times, it will face great social resistance.

However, even after Mickey’s copyright expires, Disney can still register Mickey as a trademark to prevent others from using it.

Leave a Reply

Your email address will not be published. Required fields are marked *