The rise of a new generation of consumer groups, the change of market demand concept, the development and transformation of the home building materials industry… The new trend of the home industry is becoming more and more obvious: customization, environmental protection, simplicity and intelligence. People in the industry have said that with the development of the building materials industry and the constant changes in the economy and policy environment, as well as the rise of a new generation of consumer groups, the overall demand of the market may change at any time. In the future, enterprises need to take a foothold in market changes and grasp The development trend of the home building materials industry, take advantage of the momentum.
A “customized” upside space
Customized furniture concept has been hot for many years, in the past year, this kind of personalized furniture has gradually become the norm of ordinary home decoration. Some insiders said: “There was a public data disclosure. Customized furniture in developed countries accounted for 60% of the total market share. Nowadays, China’s custom furniture only accounts for 20% of the market. With people’s demand for home life is getting higher and higher. Customized furniture will also increase steadily year by year. At present, custom furniture in the domestic market is still in its infancy, and there is still a lot of room for development in the future.”
The reporter visited the market and found that the current provincial custom furniture is mainly concentrated. In the cabinet, cloakroom, children’s bedroom furniture and so on. Customized furniture is convenient, economical, and individualized. It can adapt to different floor plans and maximize the use of area, which is loved by many young consumers. However, compared with standard finished furniture, custom furniture has higher requirements for design and service. From the requirements of size, structure, function and color of furniture, it will greatly test the comprehensive ability of furniture enterprises. If it is not handled well, the contradictions will increase.
Industry insiders said that custom furniture is also comprehensive in terms of enterprise requirements, and needs to improve design and research and development capabilities, brand promotion capabilities, information application capabilities, sales service networks, large-scale flexible customization capabilities, etc. Production and management in all aspects.
B Environmental protection is becoming more and more important
In recent years, environmental protection has become a hot topic for everyone, and this topic has also triggered consumer concerns about environmentally friendly homes. “In the past, everyone thought that environmental protection is very important, but now consumers are increasingly thinking that environmental protection is the first place before beauty and function. Many adults will choose the more stable style of children’s furniture as adult furniture. The importance of furniture environmental protection.” A child furniture dealer store manager told reporters.
Studies have shown that more than 50% of consumers in China pay great attention to the environmental protection of products when purchasing home products, and more than 30% of consumers regard environmental protection as the primary standard, and this proportion is expected Will rise year by year.
The reporter learned from the major furniture stores in Taiyuan that in the 2017 home sales situation, environmentally friendly household products accounted for more than half of the total sales. This choice of consumers also brings a lot of business opportunities to some companies that produce environmentally friendly furniture. At the same time, it also shows that environmental protection has become the mainstream of consumption in the building materials and home furnishing industry, and this mainstream will continue in 2018.
C High-speed development of smart home
“The domestic smart home started late and has not yet developed into a climate, but this trend is unstoppable.” In the interview, Almost every building material dealer and designer said so.
With the development of science and technology, “smart” has become a way of life and social trends. Like the popularity of smartphones in the past, the home industry has begun to focus on user needs and keep up with social trends, and is involved in smart homes. R & D, while bringing convenience to consumers’ lives, also increases the competitiveness of enterprises in the market.
The reporter learned that the current smart home in Taiyuan market has been reflected in all aspects of life. The first is smart security, such as home access, smart locks, cameras. Followed by smart home appliances, refrigerators that can keep fresh fruits and vegetables, dry goods, double-barreled washing machine, no-clean washing machine, smart sweeping robot, smart window cleaning robot, smart toilet cover, smart pillows… these smart appliances are now The market in Taiyuan is popular.
The industry insiders told reporters that the intelligent home market has seen a significant growth momentum since 2011, two or three years ago, manufacturers have begun to densely layout smart homes. In 2017, the number of smart home businesses has increased significantly. However, from the macro perspective of the industry, the intelligentization and informatization construction of the domestic household industry is slow to advance. With the maturity of many new technologies in the field of artificial intelligence, the application industry will start to have a lot of room for development in the future.
D Simple winds come back
In the last fashion trend of the home fur, the simple and modern style was overwhelmed by American and European luxury styles. “Since 2017, the simple style and the cold wind have once again made a comeback.” Designer Zhao told reporters. “This year, I can obviously feel that many owners choose the materials and decoration styles of home decoration, and they tend to be simple. They don’t make complicated TV walls, sofa walls, ceilings, but choose Nordic simplicity, Japanese style simplicity, modern simplicity. Style, home textile style is also fresh, solid color. But in the quality of furniture, consumers are more concerned, such as pure solid wood furniture, flooring, cotton, silk textile products, etc..” Ms. Zhao said, “The prices of these consumables are not low, but the style is simple, and the taste is low-key and luxurious.”
When visiting the market, the reporter found that with the improvement of living standards and changes in the consumption environment, The aesthetic concept of consumers is also changing, and the simple and comfortable layout is a hot favorite in the market. The reporter interviewed a number of building materials companies, they said that following the changes in the market’s popular style, most of the brand’s business ideas have also changed, starting to shift from selling products to selling lifestyles, and paying more attention to the importance of furniture product design. . Buying a house, decorating consumption is the weight of household expensesPart of it, to meet the needs of consumers, to launch environmentally friendly, simple, beautiful products, to seize market share, is the current focus of home brand enterprises.
(provided by Shenyang Building Materials Network) <
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