Floor production base shifting industry flattening process is accelerating

At present, the laminate flooring is gradually calming down in a melee, while the solid wood flooring is booming. The industry rumors that the coastal wood flooring companies represented by the living home floor have set up factories in Sichuan, all kinds of signs indicate that the solid wood flooring The strategic focus is changing, and the real intention behind it is to ask the reader to go to the wood flooring market with us to have a look.

Product cost continues to high pressure ‘squashing’ channel

Due to the particularity and irreplaceability of solid wood flooring products, and the preference of Chinese consumers for logs, the potential of solid wood flooring market is Very large and stable. According to the general manager of Rheinland Spring, ‘because of the shortage of timber resources, raw materials have become the core force of solid wood flooring competition. ‘This year, raw material prices continue to rise, which will cause some small manufacturers to face the risk of eliminating or even closing down due to the lack of raw materials or raw materials.

In the past, some brands of solid wood flooring often appear out of stock phenomenon, why is this? Is it because their sales are too big, can’t production catch up? Of course not, the problem is mainly in the procurement of raw materials. Fast-growing forests simply do not meet the requirements for making solid wood flooring. The tree species suitable for solid wood flooring are all above 5 in density. The growth period of this tree is less than a few decades, and more than a hundred years, so the supply cannot keep up with production. In the footsteps, most floor manufacturers do not have stable timber suppliers. When they can’t buy wood, they will be out of stock.

Floor production base ‘large shift’ accelerates the flattening process of the industry

Chengdu has always been a resource-rich treasure land, for the wood floor, has a unique resource market. At present, many wood flooring processing enterprises were in the coastal area. They used to process raw materials into semi-finished blanks and sent them to the coastal areas, and then sent the finished products back for sale. The production cost was greatly increased due to the increase of intermediate links. According to industry estimates, if the product goes from inland to inland, the cost of light transportation is 7-8 yuan per square meter. According to the monthly output of 18,000 square meters of general manufacturers, it is more than 100,000 yuan. cost. Now, many flooring processing companies like Xinhong and Jincheng have chosen to set up factories in Chengdu to directly produce finished products and then send them to surrounding areas and coastal areas to reduce costs. In the long-term interests, setting up a factory in Chengdu has a more competitive advantage.

Enterprise development is not only based on the quality of products, but also to think about how to dominate the price, save one penny can do one more thing. Chengdu is a transportation hub for western warehousing and logistics, radiating the entire western region, and is the object of corporate orientation in terms of raw material procurement and labor costs. According to industry insiders, ‘Chengdu has abundant raw material resources, low prices, and mature systems, which can be sent to Chengdu by production. Chengdu is the largest transportation hub in the west, and as a source of expansion, it has formed a distribution-type sales network. ‘

At present, the laminate flooring is gradually calming down in a melee, but the solid wood floor is booming. The industry rumors that the coastal wood flooring companies represented by the living home floor have set up factories in Sichuan, all kinds of signs. It shows that the strategic focus of solid wood flooring is changing. If you want to know the true intention behind it, please readers to go to the wood flooring market with us to have a look. Product cost continues to high pressure ‘squashing’ channels

Due to the particularity and irreplaceability of solid wood flooring products, coupled with Chinese consumers’ preference for logs, the market potential of solid wood flooring is very large and stable. According to the general manager of Rheinland Spring, ‘because of the shortage of timber resources, raw materials have become the core force of solid wood flooring competition. ‘This year, raw material prices continue to rise, which will cause some small manufacturers to face the risk of eliminating or even closing down due to the lack of raw materials or raw materials.

In the past, some brands of solid wood flooring often appear out of stock phenomenon, why is this? Is it because their sales are too big, can’t production catch up? Of course not, the problem is mainly in the procurement of raw materials. Fast-growing forests simply do not meet the requirements for making solid wood flooring. The tree species suitable for solid wood flooring are all above 5 in density. The growth period of this tree is less than a few decades, and more than a hundred years, so the supply cannot keep up with production. In the footsteps, most floor manufacturers do not have stable timber suppliers. When they can’t buy wood, they will be out of stock.

Floor production base ‘large shift’ accelerates the flattening process of the industry

Chengdu has always been a resource-rich treasure land, for the wood floor, has a unique resource market. At present, many wood flooring processing enterprises were in the coastal area. They used to process raw materials into semi-finished blanks and sent them to the coastal areas, and then sent the finished products back for sale. The production cost was greatly increased due to the increase of intermediate links. According to industry estimates, if the product goes from inland to inland, the cost of light transportation is 7-8 yuan per square meter. According to the monthly output of 18,000 square meters of general manufacturers, it is more than 100,000 yuan. cost. Now, many flooring processing companies like Xinhong and Jincheng have chosen to set up factories in Chengdu to directly produce finished products and then send them to surrounding areas and coastal areas to reduce costs. In the long-term interests, setting up a factory in Chengdu has a more competitive advantage.

Enterprise development is not only based on the quality of products, but also to think about how to dominate the price, save one penny can do one more thing. Chengdu is a transportation hub for western warehousing and logistics, radiating the entire western region, and is the object of corporate orientation in terms of raw material procurement and labor costs. According to industry insiders, ‘Chengdu has abundant raw material resources, low prices, and mature systems, which can be sent to Chengdu by production. Chengdu is the largest transportation hub in the west, and as a source of expansion, it has formed a distribution-type sales network. ‘

Release date: 2011/10/31 11:27:54


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