All relationships are marital relationships, and companies and consumers are no exception. So, in today’s age of equality and care, and the relationship between love and care, innovation is also intimate, sexy, and unique. It’s long-lasting ……
cough, in fact, innovation also has skill based. Just like looking for a girlfriend, if you can’t poke the G point of the consumer, it doesn’t matter if the brain is bigger. Conversely, once you find the right direction, you can become a champion even in an unobtrusive niche market.
Some companies only let the dog ropes expand and contract within 5 meters, and they were worshipped by the shovel officers. They praised the liberation of the dog students and even put the business on Putin’s head.
There is also a photography company that is not as committed to standardizing as taking pictures to make it into a streamline. It is nothing to do with training for photographers. As a result, the turnover of one day can be compared to a villa. The customer’s photo was also sent to the cover of “Portrait” magazine, and the photographer also won the international award.
—— The point is, how can I poke the G point of the consumer?
1. It is said that the pain point is solved, but my technique is most comfortable
(Fleich’s dog leash, a small innovation that makes the shovel and the dog want to stop)
A shovel officer, if you can walk a dog with a leash when you walk the dog, it can be said that it is very cultivated.
But neither the shovel and the dog, do not like this rope. The reason is very simple, people are tired, the dog is hurting, obviously want to give the dog a little freedom, but also afraid that it is lost, the whole process, the owner and the dog are extremely tangled.
At this time, the German company Fleisch knew everything. It produced a retractable leash. This kind of leash can be extended up to 5 meters, that is, in an open place, the dog can play freely with you 5 meters away. This is really a deduction. “Let me open and grasp my perfect state.”
It can be said that Fleisch has achieved the ultimate in a leash. It uses the raw materials supplied by the suppliers of BMW car seat belts, wear resistance and corrosion resistance against 500 kg of tensile force, and the laboratory test normally stretches 20,000 times to raise the hair, but it will not break.
Today, this durable traction rope has been exported to more than 100 countries, accounting for approximately 70% of the global market. Not only did the stars love it, but even Russian Prime Minister Vladimir Putin used Fleet as the daily equipment of the dog.
Innovation, not only to get the pain point of the customer, but also to know what method to use to solve the pain point, the customer is most comfortable.
2. My sense of existence lies in developing new poses that you don’t know
(Poc ski helmet, safe and stylish innovation has become the true love of skiers)
Most of the time, consumers don’t know what he wants. What you have to do at this time is to help him recognize himself.
Few people can enjoy skiing and think that skiers may need a ski helmet. But Swedish industrial designer Stefan · Itterborn thought of it and turned it into reality.
Ipotone founded Poc, in order to minimize the damage caused by sports, he consulted Dr. Kreis ·, the medical doctor, who was in Three limbs were paralyzed in a diving accident, and all of this was devoted to spinal cord injury research.
The combination of designer and medical doctors makes the ski helmet produced by Poc safe and stylish. At present, Poc helmets have been sold in more than 30 countries around the world, becoming an X artifact for skiers.
The so-called creation demand is to let consumers see their other side.
(Yeti reefer, even thieves rely on it to get rich!)
Yeti’s founder, the Sides brothers, found that more and more people like outdoor sports such as hunting and fishing, but they lack a refrigerator that can save loot. As a result, they modified the ordinary reefer to meet the needs of outdoor scenes.
This durable and expensive outdoor reefer has annual sales of nearly $500 million. It has become a symbol of social status in the eyes of outdoor enthusiasts. Even thieves earned by stealing Yeti reefer. Less money.
Being a business is the same as falling in love: To give consumers what they want, TA doesn’t necessarily die; help TA find the true self, you are the true child of the TA heart (female).
3. If you want to say it, you have to find the depth
(Winter Hall Special dishwasher, deep service, and the overbearing president’s momentum)
Sometimes, consumers want to fish, you not only need to provide fishing rods, but also like the overbearing president, do the whole contracting fish Preparation of the pond.
Winterholt is a company that provides commercial dishwasher systems for hotels and restaurants, and currently has a 20% share of the global hospitality, restaurant and dishwasher segment.
Winterholt’s success lies in its positioning as “providing clean hotel and restaurant service providers, not just dishwasher manufacturers. Its extension services include the provision of water treatment systems, private label detergents and product repair services.
In-depth services shape the uniqueness of Winterholt, making it a leader in the industry.
(LeCroy is not only packaging, but also services)
Swedish Tetra Pak The company was one of the first companies to offer packaging for liquid milk. Now, domestic companies such as Yili, Mengniu, Guangming, Want Want, and Yinlu are their customers.
Tetra Pak’s killer is to extend the service chain for customers, from the customer’s plant design to sales strategy, Tetra Pak is actively involved. Even in the sales process, if the customer encounters a problem that cannot be solved, Tetra Pak will also fund the assistance of downstream customers. In Tetra Pak’s view, only the rapid growth of customer sales can help it boost the sales of packaging materials.
In China, in order to grow with customers, Tetra Pak also cooperates with customers to carry out brand promotion. In the advertisements for which the main expenses are incurred, the customers are placed in a prominent position.
This gives you more in-depth services than you want, helping Tetra Pak win customer loyalty.
Now Tetra Pak has a global net income of more than 10 billion euros a year. Although its strength can make it into the world’s top 500, but it is not flustered to provide deep services to customers.
4. Your professional look is the most sexy
(Masters of the fragrance industry) From the door of Givaudan, you say the second, who dares to say the first)
What is a professional? Not only the production of products, but also “production talent.”
Like the Hogwarts School in the Harry Potter story, not only produces magic, but also produces the most powerful magician, of course the champion of the magic industry.
Givaudan is the world’s largest supplier of fragrances and fragrances, and the first fragrance company to have a fragrance school.
This Hogwarts in the scented world chooses to receive 5 new students every 18 months. Each student must pass at least three years of study to become a junior perfumer.
The school has also established a new fragrance training standard that allows the perfumer to systematically learn the entire olfactory lineage, and has developed a library of more than 1,200 olfactory sensations.
Givaudan’s Fragrance School hopes to use the knowledge, passion and professionalism passed down from generation to generation to inspire and motivate future perfume masters & mdash; — masters are from your door, you say second, Who dares to say first?
(Ordinary studios can’t be made up) Strong professional temperament attracts customers)
There are also companies in the Hogwarts route in China, such as Tongyuan Photography Group.
In the same direction, there are good photographers to make good works. Xu Zhong, chairman of Tongyuan, personally developed a curriculum for children’s photography aesthetics. He did not talk about technology and aesthetics, and created a “thinking photographer” instead of letting the photographer master the photography method.
I don’t speak enough. Please, “Chinese people like the master of photography ten masters, Achen, come to cultivate. They don’t learn photography at first, but learn to paint first. Also introduced international photography courses, invited international masters to lecture. The list includes Kelly · Brown (a famous female photographer who won the most children’s photography award in the International Photography Awards WPPI), Parisian Chinese fashion photographer KK… …
and good photographers, too There is a lot of room for innovation and space. The hardware space is the studio, they specialize in serving the pregnant mother’s “Florola photography studio and the service of children’s cloud stores, guests will feel comfortable and happy as soon as they enter, — what is the difference with other studios?”
The overall look is not much different, but the details are a lot of attention: for example, the toilet door is 1.5 times the normal size, the pregnant mother will feel extra spacious when entering and leaving; the makeup remover The lavatory, all raised 15 cm higher than the normal height, and made into the above counter basin, just to let the pregnant mother wash her face, neither the stomach nor the water can be sprinkled on the body; The whole process is in a relatively closed small studio, you can enjoy the private space, the guests also play better; clothing, props are purchased from the global first-line children’s wear brand, and even there are many super fashion big names such as LV and Chanel …… /p>
And the space of the software is the innovation of the model, providing the photographer with space for creation. For example, the central kitchen mode separates the store from the studio. The studio also finds the design background of the oil painting department. Not only do the guests enjoy a higher studio, but the photographer can also have more room to play.
Another example is “Cloud Mode”, which makes the photography team Amoeba, and the small team one-on-one customized service guests, so that photographers can better understand the character and characteristics of the small guests, and the photos are taken. It is not a processed product like a line, but a piece of art that can participate in international competitions.
Then to the recent “Global”, let the photography team and the guests travel together, basically the same as the fashion film shooting method.
With so much thought, the effect that Tongyuan Chairman Xu Zhong wants is that Tongyuan is the mother of nourishing photographers, and the high level of photographers also feeds back the nutrients needed for maternal growth. Mutual nourishment instead of mutual consumption, this is also a kind of enterprise innovation art.
Tongyuan has been encouraging photographers toIncorporating artistic pursuits into commercial photography, it also proposed the concept of “praising life”. It is with such a spiritual core that Tongyuan’s photographers have won numerous awards both at home and abroad. One of the photographers, Zheng Xiangui, claimed that “gold medal harvester” has won 67 domestic and foreign photography contest medals since 2010.
In the WPPI (International Wedding and Portrait Photo Contest) held in the first half of 2017, eight award-winning photographers from around the world, and photographers from the same distance, occupied five seats.
Innovation is not only about poking the G point of the consumer, but more importantly, shaping its own temperament. This is the most attractive.
What kind of company is the champion in the industry? Must BAT be as tall as it is? Of course not, as long as it is a company that pursues excellence in its own field, it can have a championship.
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