The applause thunder, more than 12,000 square meters of Chongqing Yuelai International Expo Center is almost packed. In one of the sub-venues on the supply chain, Gong Daxing wore a dark blue suit and a Mandarin with a Chongqing accent, doing a Jobs-style passion. See the · future speech.
—— December 28, 2017, fog locks Chongqing. Xinyuan Holdings, founded by Gong Daxing, celebrated its 20th anniversary.
It seems to be very clear to use the fog lock to describe today’s Chinese auto industry. The artificial intelligence, unmanned driving, Internet of Things, sharing and other suspended materials have made the Chinese automobile manufacturing industry gradually grow unpredictably: the new energy vehicles of new car companies are emerging one after another, and the new brands of traditional car enterprises are surging. Where is China’s car enterprise road?
But suspended matter always sinks into the soil, and they make enough innovation nutrients for Chinese car manufacturing. Enough to become a man, a hero, and let China’s automobile manufacturing enter the “Warring States era.”
In 1986, the princes’ war was only less than five months. Gong Daxing used a newly listed SWM SV X7 to sell more than 5,000 vehicles per month, ranking in China’s SUV sales. Has achieved excellent results.
For this achievement, take a photo, squat on a coffee chair like a doll, jump up like a child’s 47-year-old Chongqing man, belonging to the middle.
The midstream is actually a future. Putting it in the city of Chongqing, the king of the car that was born, this kind of period can make people feel certain.
The manufacturing culture in Chongqing is like this. As long as one person makes it, it is easy to have the second and third. Therefore, the cluster symptoms of Chongqing’s auto sector are also very obvious. Once they act, they are a huge chain, just like Chongqing’s old hot pot with a vegetarian meal. It is also more like Xinyuan in the motorcycle era, relying on the advantages of the industrial chain. In one fell swoop, it was one of the four dragons in Chongqing, with annual sales of 3 billion yuan.
In biology, there is a kind of growth called “small state”, which means that the childhood characteristics of a species have been maintained until adulthood, which means that the childhood is innocent, fearless and energetic. Gong Daxing has turned this aspect into a passion for football and a favor for off-road craftsmen. As another person in Chongqing Hechuan who was nourished by the Diaoyucheng and Jialing River, he was particularly neutral and low-key, so many people in the industry felt that his SWM Siwei X7 was born.
The movement is also fixed, and the static is also fixed. On Gong Daxing’s desk, at the top of the information is a copy of Wang Shouren’s “To Conscience”. In addition to his inner cultivation, he read out from the book of nearly 500 years of heart science, “Where are the users of tomorrow? Where is the user’s tomorrow?” This is the story of Xinyuan’s growth and development.
Standing in the nearest place to the consumer, & ldquo; people must be ground on the matter, stand up. This may be his business philosophy.
Xinyuan Holdings · Chairman of SWM Sway Automobile Gong Daxing: I believe this era, I believe I can see
Climbing the mountain to bypass the bend and passing through the river
After many years, Gong Daxing still remembers that the aunt had told him that if the Sichuanese wanted to succeed, they would have to walk through the beam and climb over it. The mountain, bypassing the bend, passed the river. Aunt is the guide for Gong Daxing’s life.
He is very convinced of her aunt, not only because she is the first college student in the production team after the founding of the People’s Republic of China, but also because she is a geography teacher, and she is also responsible for her own life, for herself. Coaching homework. At that time, geography subjects were not taken seriously, and “not seriously studied, and it became said that geography teachers did not teach well. I was very angry, especially wanting to compete for her, so my geography is particularly powerful, the first place in the school, the second place in the geography of the college entrance examination.
Despite the fact that other achievements are not very good, Gong Daxing was admitted to the Chongqing Education College and became the second university student in their village.
If it is not stepping on the era of reform and opening up, perhaps Gong Daxing, who graduated from political education, will now be a political teacher at a high school or university. He “ I think that I can’t be a political teacher. Therefore, in addition to not actively participating in the association and participating in student cadres, on the day of the graduation party, other students went to prepare for the graduation party. He found several buddies to play the ball early in the morning, and after drinking the ball, he drank from noon to night. When the three people drank 27 bottles of beer and drank themselves to live and go to the party, the party was over. A few wine madmen, holding a wine bottle and pouring wine on their heads.
The warmth of youth is a hot reaction to the wine, and it is easy to have a chemical reaction in the heart. Gong Daxing found out, “When the ball is finished, who will treat you, those people will give him a flattering, toasting to thank him. Suddenly found that the money really works.
“ Don’t want to be a person who always asks someone to eat. It became the original driving force of his entrepreneurship. Impulsive, he went to Chongqing Xinhuamen to buy stones. In order to save costs, he would saw a stone in two sections. Then, when I was a child, my aunt forced the engraving of the school, engraved the classmates and engraved a word of 5 yuan. If you have money, the young Gong Daxing will also ask your friends to have a meal and enjoy the kind of face.
But money is not the only thing he values. When he resigned and went to a factory to make purchases, he shook hands with the supplier, and a ring worth more than 2,000 yuan was stuffed into his palm; he went back to pull the drawer, and the benefits of 2,000 yuan.Fiza is there. Then he rode his motorcycle to the guest house where he lived. He just wanted to put these things back. “I said that I don’t have to pay for this money. When I need your help, you can support me.”
Although his colleagues felt that he was stupid and called him a nerd, he relied on this “snap” to make sales the first in the company. And he has always followed the “right path,” also injected the integrity of the gene for the future Xinyuan. Twenty years as one day.
The grasshoppers are not lost, just like the ones who dare to use cans for airplanes. This is the self-portrait of the first generation of entrepreneurs in China.
Gong Daxing said that this incompetent personality is a young and vigorous, in fact, this isolation is more from his inner pride. This pride may have mixed with the glory of the family that the aunt had instilled in his childhood, and the book as a scholar, but more from the values and worldview he has always adhered to.
Because he clearly remembers that when he was a child, he went into two small houses of his aunt. There were geographies, maps, globes, and models everywhere. “When I entered her house, I felt like Go to a world city.
The world is big, we are small. This kind of visual field pattern is like the trick of the ship or the main means of transportation in the Sichuan Basin —— This kind of vision pattern also allowed Gong Daxing, who came out of the rural areas of Shanxiang, to break away from the mentality of Xiao Fu’s security, let him look at everything in the distance and think deeply.
In 1995, Gong Daxing, who had taught for two years, was eager to get out of Hechuan and even Chongqing. Even during his college years, he combined his knowledge of geography and political economy to look at Dongxing City, Guangxi. —— This is the most southwestern tip of China’s mainland coastline, bordering the Beibu Gulf in the southeast and bordering Vietnam in the southwest. It is the only border port city between China and ASEAN. Today, Dongxing Port is already the frontier and window of China-ASEAN economic exchanges.
About a week before graduating from college, Gong Daxing I met a political economy teacher in the classroom on the sixth floor. So he told the teacher that he wanted to go to Dongxing to work and not to teach.
Gong Daxing still remembers that the teacher’s expression is a bit complicated, “some impatiently pointed out three ways: 1. You have a good idea, but you have to know yourself, what are you now? What do you want now? 2. Teaching is not terrible. The terrible thing is not to integrate into society and take the initiative. 3. Once you have the opportunity to do business, you have to engage in an entity.
The three words that the teacher left from the sixth floor to the first floor affected Gong Daxing’s life.
He listened to the call and did not go to the same school as other students, but went back to the original book. Teaching for two years, because the teaching is interesting, there are students telling him “you are good at class, but it is on paper.” Gong Daxing’s self-respect and curiosity were once again challenged, so he resigned from his family and planned to go out for a trip.
This is the horse cell that he married the whole family. The father decided to sever his father-son relationship with him, and the mother painstakingly persuaded him, even his aunt and visionary aunt, clearly expressed his opposition.
Opposition is inevitable. As a college student who is hard to get out of the village, Gong Daxing who can eat iron rice bowls is their pride and hope. However, Gong Daxing used to eat the scales, and said that his family was suspended from paying a salary. In fact, he resigned and went to the industry.
Confidence is sometimes very mysterious, and even if the world asks, you will not return. As many years later, with a stunning market SUV, Gong Daxing once again proved his confidence to the world.
But what is the industry? The teacher once told him that Hechuan has a fellow villager named Lu Zuofu. He is a famous industrialist in modern Chinese history and is known as the Chinese ship king. Impulsive Gong Daxing “I still want to buy a boat and do transportation.”
Slowly growing to 23 years old, after Gong Daxing taught for two years, he understood that “the entity can produce surplus value, similar to making shoes. In 1995, he walked into a motorcycle engine factory in Chongqing.
After a period of nerds who are not waiting for colleagues, Gong Daxing really can’t stay anymore——
“The first time I got sales, I know Where is the space, which time, and where there is a market. Second, I have made purchases and know where there are sources of supply. I also claim to be the highest-ranking culture there, and I can persist in my own righteousness, righteousness, no kickbacks, and make friends. Gong Daxing suddenly realized that he had all the conditions for starting a business.
In the absence of funds and no products, he made a “follow-up” roadshow in advance. First talk to the accessory manufacturer, whether you can send the accessories first, pay after one month; then talk to the dealer again, if I have a number of motorcycles without brands, you would like to buy. The relationship, integrity and trust accumulated over the past three years have not lived up to the expectations of Gong Daxing, and the upstream and downstream partners have agreed to cooperate with him.
This is half the story. So Gong Daxing squandered 2,000 yuan and borrowed 5,000 yuan from his classmates. He promised to return after one week. He bought a Nokia mobile phone for 4,000 yuan and paid a deposit for the warehouse for 3,000 yuan.
Then he took the phone book and first called the dealer. “My motorcycle price was initially fixed.” I will ship it to you in about two weeks. I just started a business. Can you give me the money first? I promise to ship you. One day later, a deposit of 80,000 yuan was received. Yunnan, Sichuan, &ldquoWith a few dealers, there are hundreds of thousands of dollars on the account.
After the loan was repaid, on August 12, 1997, Gong Daxing used his week to pretend his first motorcycle. “Some buddies rode and went to Yuanjiagang.” Selling, earning 1,000 yuan in one car is quite acceptable.
Oriental Xinyuan Holdings Co., Ltd. was established.
A few years later, Gong Daxing will build production in Fuling, Chongqing. At the time of the base, employees are required to hang a banner, “do the ginseng gene, do not make radish species.” Many people don’t understand, and many people find it ridiculous. But it is the inheritance of the integrity and confidence genes that made Xinyuan’s yesterday.
In 1999, for the Chinese motorcycle industry, it came to an era of blooming flowers. In Chongqing alone, Qianjiang, Lifan, Zongshen led the run, and Longxin, Wangjiang, Yinxiang and other brand motorcycles have sprung up. However, this multi-brand competition for the market will inevitably continue to compress the growth space of new brands such as Xinyuan. Despite two years, Gong Daxing built several motorcycle production lines, and with relatively fixed channels, the brand’s weakness makes it difficult for Xinyuan to connect with major brands.
At this key node, Gong Daxing was keenly aware that Southeast Asia, such as Vietnam, is becoming a new market under the cultivation of foreign brands such as Honda and Suzuki. So he came to Dongxing, Guangxi, and met a businessman who was importing and exporting motorcycles. Whether it is to be a person and to do things, the two meet each other and hate late. So I will work together to develop markets in Southeast Asia such as Vietnam. “One week, I can send 10,000 motorcycles to Vietnam and earn a net profit of 5 million yuan.
A year later, Gong Daxing exported 100,000 motorcycles to Vietnam. He suddenly felt that he had succeeded. “Car from the second-hand Changan replaced with 1.19 million Mercedes-Benz, wherever I go, I am willing to be a brother. I feel that I am really good.
He thought of his aunt and drove Mercedes to Hechuan. In order to keep a low profile, he parked the car very far and took a long walk to the aunt’s house. With the aunt who did not go out of Hechuan, “The karst landform is calcium carbonate. The karst landform in Guizhou is the most cattle. When I went to Enshi to go to the car, I also saw the Great Rift Valley and saw the different colors and misplaced crustal movement.
He is so excited, and he confides with his aunt. How to succeed, how to get the customer, how to manage the staff, recruit the staff, and slogan on the company wall.
Actually, he wants to tell his aunt that I am successful, so you have succeeded.
Today, many years later, Gong Daxing spent tens of millions of yuan to donate money to the school. In addition to fulfilling the social responsibility of an entrepreneur, charity and charity and other practical actions are also her grateful aunt, grateful school and teacher. a feeling.
In 2002, Xinyuan Industrial Park ushered in the inauguration ceremony. The first phase of investment was 120 million yuan to build a modern motorcycle production base of 30,000 square meters. It has two general assembly plants for two-wheel and three-wheel motorcycles. It has two international standardized production lines and various advanced production and testing equipments, a three-wheeled motorcycle production line with an annual production capacity of 300,000 motorcycles.
Xinyuan’s foreign flowering, let Gong Daxing be like a dark horse, grow up to “Chongqing Mobang four little dragons.”
For this group of entrepreneurs born before the 1990s, they have experienced poverty, knowing the grateful times, and doing business in addition to personal wealth, but also intertwined with the feelings of homeland . At the same time that China is made to speak to the world, it is their dream of enthusiasm.
Like Lifan Yin Mingshan and Suning Zhang Jindong, Gong Daxing has always had a football dream.
On June 8, 2002, the Japan-Korea World Cup national football team against Brazil, Shao Jiayi left a free kick, but was blocked by the opponent’s ball. In front of the TV, Gong Daxing was very sorry and excited. He found a way to realize his football dream —— train a group of world-class Chinese football players.
After several trips by Gong Daxing in 2003, Shao Jiayi was sent to Germany’s 1860 team for training and competition with a rental fee of 1.3 million euros for four and a half years. This move caused a huge sensation inside and outside the football circle, and was hailed as the pioneering of Chinese football. “Xinyuan Mode ——
This cooperation, Xinyuan got 1860 club in China motorcycle Enterprise “ The only designated sponsor status, Shao Jiayi became the company’s image spokesperson in China. In addition, Xinyuan was able to cooperate with MOLY, the largest sponsor of the 1860 club, to obtain the general agent of the latter in mainland China.
Feelings sometimes overcome sensibility. In the three years when Chinese football was deeply mired in black whistle and fake ball, Gong Daxing still squandered tens of millions of yuan to sponsor national football and women’s football competitions, “Xin Xin The source brand caused some losses.
Despite the high price of dreams, through the continuous operation of Gong Daxing, in 2010, Xinyuan Motorcycle’s products and services have been distributed in 86 countries and regions around the world, and 31 provincial agents have been established in the domestic market. More than 2,000 retailers maintained an average growth rate of 30%. In 2010, Xinyuan Motorcycle achieved sales revenue of 3 billion yuan. On the basis of motorcycles, Xinyuan agricultural machinery, general machinery, commercial vehicles and other production lines and products have blossomed.
But Gong Daxing is still breaking into an eventful autumn. The prices of raw materials are rising, the motorcycle market is approaching saturation, and the passenger car market is rising. Although various Mozambican companies have long abandoned the price war, they have begun to establish brand image in celebrity endorsements, advertising announcements, etc.Increase net profit. But one has to admit that the motorcycle industry has come out of the era of profiteering.
Gong Daxing did not give up, but to the United States and the United States and other motorcycles in the post-era era — — these countries or regions have been motorcycles from the cargo, into the off-road motorcycle-based ” toy. In 2014, he spent 25 million euros to acquire BMW’s Italian motorcycle factory, equipment, products and technology; acquired the SWM brand, which is regarded as one of the three major off-road brands in Europe. And in Italy established the Xinyuan Motorcycle Europe Center, the force of large displacement off-road motorcycle.
Gong Daxing said that he regards motorcycles not just a business, but also feels that motorcycles have no way to go forward, especially in line with my character.
This is like the 2004 Xinyuan International Motocross Team wearing a No. 75 shirt and a five-star red flag. It became the first Chinese team in the brief history of the 100-year-old company. Xinyuan off-road motorcycle became the first brand of Chinese off-road motorcycle.
No. 75, also became the cultural symbol of Chinese off-road motorcycles.
Seventeen Pier, Giant Building and Ailao Mountain
Gong Daxing has a good habit. Whenever he comes to new products or product planning, he will find dozens of users. Review the car with the dealer friends and eat the hot pot together. Although he tried to make Xinyuan a professional manufacturer of off-road motorcycles, the goal is the goal, and the reality is reality. Users and dealers friends agree that it is difficult for the off-road motorcycles to quickly open up the situation in the context of domestic consumption. The entire motorcycle industry has reached the point where it must be updated. “Xinyuan should cater to the changes in user needs.
At this time, minivans led by Changan, Wuling, Dongfeng Xiaokang, etc., have become the main means of transportation in the second and third tier cities. Therefore, Gong Daxing gave birth to the idea of entering the automotive industry.
But at that time, Xinyuan, whether it is the dealer system or the supply chain system, is completely still in the motorcycle era, unable to do kinetic energy conversion. Under the premise of no automobile production qualification, how can Xinyuan quickly cut into the automobile industry?
In 2008, after Gong Daxing searched for a period of time, he found FAW Group. At that time, FAW had a micro-faced FAW Jiabao in Jilin. However, at the price of micro-facets, transportation to the southern market, logistics costs are spread to each car, it is difficult to compete with Changan and other brands in the southwest market. In Yunnan, FAW Hongta specializes in light trucks. Gong Daxing wants to use the production line of FAW Hongta to create micro-faces for OEM.
This is undoubtedly a perfect win-win plan. But when Gong Daxing’s mold was opened, the four major production lines were installed, and FAW Group did not meet the plan. Xinyuan and FAW could only cooperate with FAW Jiabao to make the whole thing yellow.
But the molds and production lines that real gold and silver are thrown into can’t just become a pile of scrap iron. Gong Daxing learned through the channel that Brilliance Group is working on a car project in Mianyang. So he drove the car and personally introduced himself. “At the time, just after the Wenchuan earthquake, the wall of the office building of Mianyang’s old factory was still cracked.
Afterwards, he did not worry, he ran to the headquarters office building of Brilliance, and blocked the chairman of Brilliance, Yu Yumin, in the corridor on the first floor and said: “Yu, I heard that you want to be a micro-car, I am If you are a pig, you are also a pig. Can you see if the two of us can cooperate and make the micro-car?
The final victory of the cooperation was discussed. The first batch of micro-facets of Brilliance Xinyuan went on the market smoothly, but the troubles came one after another. The most important issue is that after the car is sold out, the sales staff receives feedback on many quality issues.
Product problems are the result. If you push up, which part of the problem is there?
To do car manufacturing, you need a systematic management ability and management system. It is necessary to consider how to integrate resources very well, both to meet the quality standards, brand tonality, but also to consider cost matching, which is a systematic project. Gong Daxing concluded, “If your idea of doing a car cannot be separated from the idea of manufacturing, it is a kind of trading behavior. When there is interest, I will do well. When there is no interest, I will not do well.
So, whether it is simple to fast-moving consumer goods, or complicated to mobile phones, cars, “only if the values and business ideas are highly integrated, you can do it without the heart and the soul.” Do OEM work.
One day in 2012, I usually can’t remember which day of the season in Gong Daxing.
He is sulking in the office. At this time, the automobile industry has begun to gather head resources, and Xinyuan has not been able to solve the problem of the qualification of producing passenger cars. In the face of losses of more than 70 million yuan per year, it is more responsible for employees, and The trust of suppliers and dealers, the more you want to be more boring, Gong Daxing suddenly thought of a flash in his mind — — jumped!
Afterwards, he repeatedly took this thing to joke with the dealer: “I wanted to jump at the time. When I saw the fourth floor, I couldn’t jump and jump, and I didn’t jump.
Although Xinyuan did come to a crisis moment, he found that he would never or could not jump.
& ldquo;The dealer said that I invested in the 4S shop for you. The staff said that I quit my job to work with you. The supplier said that you have no money and I trust you. You used to do so well in motorcycles, cars can do it, and Laozis dare to vote and cast their homes. Gong Daxing realized that he could not afford to lose.
In fact, this sense of responsibility comes from Gong Daxing’s trust totem. Among them, Shi Yuzhu and Qi Shijian said that with their 17th Pier, Giant Building, and Ailao Mountain, they will have a chance to make a comeback. andGong Daxing’s trust and responsibility totem may be his “No. 75 for the country’s Yangwei”; also he has not owed a penny to the supplier for more than 20 years, and he has not owed the employee’s one-day salary.
It was painful to think, and Gong Daxing decided to build a factory for vehicle manufacturing.
At the Guangzhou Auto Show, Xinyuan Holdings · SWM Sway Automobile Chairman Gong Daxing officially announced the company Future Development Vision ——“SWM Sway Motors Guest 2025
The cooperation with Brilliance is enjoyable.
With a sound product system, Brilliance Xinyuan achieved year-on-year growth in 2013-2015, and its growth rate in 2015 was over 80%, ranking fifth in the industry. In April 2015, Brilliance Xinyuan’s first 7-seat sedan MPV & mdash; & mdash; Brilliance Jinbei 750 listed in just half a year, ranked among the top 10 in the country’s MPV sales. Xinyuan’s vehicle manufacturing quality and craftsman spirit have been recognized by consumers.
From a certain perspective, the cooperation with Brilliance is also the process of Gong Daxing’s power and refueling for Xinyuan. “Our users will tell us that he likes the culture of Xinyuan in his life. Why can’t you have your own car?
And Gong Daxing also slowly discovered that with the consumption of the third and fourth lines The consumer preferences and level of improvement, MPV, micro-face and other commercial vehicle groups also turned to passenger cars. “SUV has slowly become a label for Chinese users, just like pickup trucks are American labels, and SUVs are European labels.
To enter the SUV, one problem that has to be considered is that under the leadership of the Great Wall SUV, including SAIC, FAW and other major car companies, they all struggled in the SUV car. What capital and ability does Xinyuan have, and also to go to this beach?
& ldquo; Since everyone thinks SUV is a trend. Why should I get a broken ship to the west? So, Xinyuan must be a car. This kind of declining trend, perhaps the same as today’s mobile phone brand, is a standard answer to the car brand.
So, what should I do?
After several rounds of PK, Gong Daxing decided to use SWM Sway Auto to be the first SUV brand of Xinyuan.
This name has been opposed by many employees, and it is considered to be a dead motorcycle brand in Italy. However, Gong Daxing does not fully agree with it. “It was once the world champion. It was one of the three major motorcycle brands in Europe in the 1980s. It is also an Italian indigenous brand. It has Italian genes that are harsh on craftsmanship and art. It has Italians and births. The movement, passion, and courage that come, are also deeply engraved and integrated into the genes of this brand.
Gong Daxing hired former BMW Chief Quality Officer Franz & Bull; Galman as Chief Quality Consultant
This is enough. Gong Daxing does not care about the predecessor of SWM Sway Motors is a motorcycle, “Like no one cares that BMW originally produced motorcycles, Li Shufu also built the Geely Empire from two rounds. On the contrary, this kind of “Chongyang” forced Gong Daxing to use the ability of international resources and the concept of car, design style and technology to operate the SWM brand. So he specially hired the former BMW quality chief Franz • Galman as the chief quality consultant; hired Audi, Toyota former designer Cobos as the chief designer, and completed the design center in Milan, Italy Car design. At the same time promised “8 years 160,000 kilometers long warranty.
After the brand, in the face of the increasingly saturated SUV market, SWM Sway cars to sell to whom?
Gong Daxing noticed that now 421 families are the mainstream of society, on 7 There is a huge demand for SUVs. At the same time, with the upgrade and sinking of consumption, commercial vehicles such as micro-faces have not been able to meet the considerations of comfort, aesthetics and intelligence of the increasingly large market users such as the second and third lines. SUVs have become a substitute for commercial vehicles in these regions.
Always standing in the “who is where the user is, and we are thinking about the product of Gong Daxing, and quickly decided to take this market as the main cut. And for this purpose in the SWM Siwei X7 design, this market has brought a revolutionary upgrade.
For example, considering the emerging market demand for passenger car spaciousness, SWM Sway X7 started with a big seven, combined with family concept, designed a 2-3-2 seat layout, changing the traditional SUV The shortcomings of the third row of space are small.
For example, in order to cater to consumers’ intelligent demand for automobiles, SWM is equipped with a Tesla-style 12-inch touch-sensitive HD central control large screen. It is possible to carry out remote mobile phone intelligent control, as well as the joint venture of the University of Science and Technology, and designed a voice interactive system.
In addition, whether it is fixed-speed cruise or other electronic equipment, SWM has already stood at the top of the 100,000-class SUV configuration.
The birth of SWM SVX7 caused a sensation inside and outside the Xinyuan dealer system.
Thus, Gong Daxing set up a channel fate community program for the listing of SWM Sway X7. Simply put, it is to ensure that 70%~80 dealers sell our cars to make money, and recruit Influential distributors in the region act as regional partners and are responsible for market development in the respective regions. At the same time, in the form of organizational empowerment, multiple regions jointly hold groups to open up markets.
The key to the community of destiny is to share benefits with employees through a flat management model. Gong Daxing at SWOn the business card of Msway Auto Dealer, printed on the “Chief Partner,” they suddenly found more respect and face. This kind of “face” also makes Gong Daxing easier and faster to dance channels and implement change.
This channel strategy is similar to the liquor distribution company 1919, the mobile phone giants OPPO and vivo. In one year, the partnership system has enabled SWM Swans X7 dealers to quickly exceed 300 in the country. The SWM SVX7 also achieved an excellent record in the sales of Chinese SUVs with a monthly sales of more than 5,000 units.
The SWM Swans X7’s hot sale has not only won the recognition of consumers, but also brought the curiosity of friends. As a result, a major auto group bought several SWM Sway X7 dismantling studies. They were very surprised from the leadership to the technical engineering staff. I did not expect that as a car afterlife, SWM Sway’s car level is actually so good.
SWM is located in the production base of Fuling District, Chongqing, covering an area of 1,700 acres, divided into two areas. With a total investment of 4.5 billion yuan, with an annual output of 300,000 vehicles and 300,000 engines, the annual output value can reach 30 billion yuan
The next hill
Practically speaking, SWM Sway The car was born a bit late.
Twenty years ago, in 1998, Geely’s enthusiasm was off the assembly line, which opened the prelude to the Chinese civil enterprise. Over the past 10 years, Chery, Great Wall, BYD, Lifan and other generations of car companies have risen in the waves. In the imitation and forward R&D, they have taken the road of autonomous cars belonging to China. They also gave birth to the madman Li Shufu and Jagged Wei Jianjun. And a group of automobile leaders with the characteristics of the times.
Starting with the Great Wall H6, Geely, BYD, and the Great Wall, as the leading private car companies in China, achieved the convergence of the Three Rivers in the SUV field through cross-border mergers and acquisitions, new energy and craftsmanship. Today, only one SUV model, foreign, joint venture, local car troika has formed more than 650 models.
After 2016, new energy vehicles such as pure electric and hybrid power, with the help of new forces such as the Internet and capital, flooded into the track, accelerated integration, changed the automobile manufacturing supply chain, and also allowed traditional vehicles. Enterprises face new challenges,
Gong Daxing, who has been a late eight years behind Geely, is also an era of turmoil and turmoil. But he always seems to have the ability to find the right angle into the battlefield in the melee.
In Xinyuan, there is such a saying, “Micro-profit makes people progress, and profits are lagging behind.” This sentence seems to explain why Xinyuan is attacking halfway every time, and always can suddenly rise ——“ When it is difficult to earn money, it can stimulate the organization’s greatest potential. It always differentiates when the industry enters the low profit period. Win the future.
Morning and evening are only relative relationships in time. Gong Daxing does not think that the birth of SWM Sway Automobile is late, but rather called this “late night.” Whether it is the emerging new energy concept car, or the traditional car company to release a new brand, Gong Daxing is only concerned about “Where is the user of tomorrow? Where is the user’s tomorrow?
He doesn’t even deliberate Pursuing the industry’s first, but has been pursuing and practicing to achieve consistent respect and trust.
In a certain sense, Gong Daxing is different from the first generation of automakers or entrepreneurs who, like him, are born and worked hard. He is also different from the intruders who talk about innovation and subversion when they come up and engage in resource integration.
He is more like finding a balance between the two.
On the wall where the Xinyuan sales team is located, we saw a “right way agreement”: no kickbacks, no meals, no gifts, no bar. Only by signing this agreement can we become a partner of Xinyuan.
At the Xinyuan 20th Anniversary Celebration, we saw that Gong Daxing had fixed the number of users who served it at 8,058 058. Few entrepreneurs can count their own “God, Gong Daxing is one of them.
This can be considered as Xinyuan respecting the tradition, “Customer’s business is a big deal, and employees’ affairs are no small matter. At the same time, we also see Xinyuan’s innovations go further. Far ——
In terms of the Internet of Things, Xinyuan established the Automobile Association Intelligent Research Institute in Shenzhen, which will integrate the surrounding, network-related vehicles and intelligent systems into the whole system. In terms of new energy, Xinyuan will gradually launch 8 traditional power vehicles and 2 new energy vehicles based on SWM Siwei M, S and SL platforms. The product types will cover SUV, MPV, pickup, recreational vehicles and multi-function. Commercial vehicles and other models.
In terms of sharing, Xinyuan will also launch its own shared car platform … …
“by sharing resources and sharing equity; See the future. On the next 20th anniversary of Xinyuan, Gong Daxing would like to create two words as always: “Sincere and “Letter.”
Treating employees, customers, and partners with honesty, prudence, and ignorance, with confidence and confidence, to meet the challenges that the times have given Chinese manufacturing and industrialists. Opportunity, & ldquo; Believe in this era, I believe that can be seen.
Talking about the future, the setting sun is slanting. Sunshine hit the face of Gong Daxing, and we seem to have seen the boy who remembered to climb through the mountains and cross the river.
Gong Daxing remembered his aunt again. He boarded one hill after another, and the aunt wasThe one who let Gong Daxing know the mountain.
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